After several fulfilling years in leadership, fostering team growth, I'm now refocusing my energy on hands-on product design. My passion lies in directly engaging with customers, deeply understanding their needs, and translating those insights into impactful and user-centred designs.

My recent experience in consulting as UX Principle at AND DIGITAL has been incredibly rewarding, allowing me to contribute to high-profile projects with significant user impact. This experience has honed my skills across the full product development lifecycle, from initial user research and strategy, persona creation and journey mapping, through to prototyping, optimising and final delivery.

Furthermore, I still love the opportunity to mentor or contribute to overall UX strategy where needed. I'm now looking forward to applying this comprehensive experience directly as a product designer.

Business sector experience

Consulting : AND Digital
Health : Healthily (Your.MD)
Finance : PayPal & Smarter365
Media & commerce : Adevinta & Schibsted,
Commerce : John Lewis, Superdrug, Adevinta, Schibsted
Travel : British Airways, Tui
Luxury commerce : CoutureLab, Rolls-Royce & Bentley


Industry recognition

🏆 Shortlisted 'Designer of the Year
2003 + 2004, NikonPro Magazine (Art Director)

🏆 Winner multiple publishing awards
PPA, APA, MDA, Total Publishing
NikonPro + Go OneLine Guide (Art Director)

Product Design Case Studies

  • Wagamama - Soul Club App

    Wagamama - Soul Club App

    Role: UX Lead / Researcher
    Company: AND DIGITAL / Wagamama
    Location: London
    Website: www.wagamama.com

    My contribution as UX Lead (No1. on AppStore)
    3-month discovery and vision at client’s office in London Bridge. Ran several customer journey mapping sessions with client and reviewed past research / persona creation / brand discovery / and conducted multiple research sessions.

    CASE STUDY >

  • Healthily - App / Web / Chat-bot

    Role: Head of UX
    Company: Healthily
    Location: London
    Website www.healthily.app

    Medically approved self-care app. Everyone needs healthcare. The trouble is, we often see a doctor for issues we could easily manage ourselves., we’re on a mission to bring informed, effective self-care to 1 billion people.

    CASESTUDY >

  • Hauser & Wirth - Responsive Web

    Role: UX Lead / acting Creative Director
    Company: AND DIGITAL / Client Hauser & Wirth
    Location: London
    Website: www.hauserwirth.com

    Global commercial art gallery with several sites. A need to unify these into one single CMS to allow editors to publish quickly with a simple and intuitive user experience - utilising the benefits of an atomic design system to allow for simple page creation.

    CASESTUDY >

  • Oxford Nanopore Technology - Discovery

    Role: UX Lead
    Company: AND DIGITAL / Client Oxford Nanopore Tech
    Location: Oxford / London
    YouTube: Voltrax video explanation (2:15m)

    CASE STUDY : Under construction 👷 🚧 🛠️

  • PayPal Here - App / Tablet

    Role: UX Visual Design Lead, EMEA
    Company: PayPal UK
    Location: London / Boston
    Website old site of PayPal Here

    Introduced in 2012, PayPal Here is a credit card reader and accompanying app that allows businesses and individuals to accept a wide range of payments, including credit cards and contactless payments, on iOS and Android devices.

    CASESTUDY

Older Design Case Studies

  • PayPal Here - App / Tablet

    Role: UX Visual Design Lead, EMEA
    Company: PayPal UK
    Location: London / Boston
    Website old site of PayPal Here

    Introduced in 2012, PayPal Here is a credit card reader and accompanying app that allows businesses and individuals to accept a wide range of payments, including credit cards and contactless payments, on iOS and Android devices.

    CASESTUDY

  • Oxford Nanopore Technology - Discovery

    Role: UX Lead
    Company: AND DIGITAL / Client Oxford Nanopore Tech
    Location: Oxford / London
    YouTube: Voltrax video explanation (2:15m)

    CASE STUDY : Under construction 👷 🚧 🛠️

  • Reduction Framework - Concept

    Role: Project Lead 

    Company: PayPal EMEA

    Project: Design Concept

    This was a design concept project. The vision was to create a tool to be used during group design discussions to help get a clear direction.

    What problem we're trying to solve
    Many times during design critique sessions (UX, UI, VXD, Content) one can get lost in the details, especially if your group if diverse stakeholders have a different opinion.

    CASESTUDY >

Publishing

  • 11 Years Publishing Career

    Achieved extensive success within this organisation, delivering extensive management input as the Art Editor whilst working across leading publications and receiving numerous award

    Nikon Pro: Nikon Europe, professional lifestyle magazine (Won 2 Awards and was a runner-up on 4 occasions)

    Your Real Holidays: TUI / Thompson Travel magazine

    The Go One-line Guide: Go Airlines in-flight magazine (Won 3 x Awards and was a runner-up)

    Highlife Omnia: British Airways in-flight entertainment magazine

    Business Life: British Airways in-flight entertainment magazine/ BA World Engineering: BA technical magazine

    Concord: British Airways in-flight entertainment magazine/ Caledonian Airways in-flight entertainment magazine

    Halifax: Halifax Group newsletters, brochures and mailers

    CASE STUDY - PUBLISHING